Octopus Energy Generation

Octopus Energy was founded in 2015 as part of the Octopus Group, a broader investment company based in London. The energy arm focuses on providing renewable and affordable energy solutions. Octopus Energy is notable for its innovative use of technology, including smart meters and a digital platform. Their smart tariffs and real-time consumption data empower customers to make informed decisions about their energy usage. The company introduced the Agile Octopus tariff, which reflects the real-time wholesale prices of electricity. This tariff encourages consumers to use energy during periods of lower demand, potentially saving money and reducing strain on the grid during peak times. It has expanded beyond the UK and acquired other energy suppliers, including Engie's residential customers in 2020. The company has entered markets such as Germany and the USA.