NORMAL apparel

The Normal Brand is a U.S.-based apparel company founded in 2015 and headquartered in St. Louis, Missouri. The company was started by brothers who set out to craft clothing without the pretense of high-fashion design — as they put it, “We aren’t designers. We’re brothers who make clothes.” They aim to create durable, versatile everyday wear that bridges the gap between casual and refined, with collections for both men and women that emphasize comfort, quality fabrics and straightforward style. Over time, The Normal Brand has grown from its basement-startup roots into a multi-store and online retail operation, expanding its footprint while maintaining its core mission of making “normal clothes much better.”