nemlig.com A/S

Nemlig.com A/S is a Danish online grocery retailer founded in 2010 and headquartered in Brøndby, Denmark. The company offers a wide-ranging assortment of everyday grocery items—including fruit, vegetables, meat, fish, dairy, plant-based alternatives, and ready-made dinner dishes—delivered directly to households. Nemlig.com reports that it covers more than 83% of Danish households through its delivery network, making it one of the most extensive online supermarkets in the country. Over time, Nemlig.com has grown to include over 11,500 different items, ranging from organic and discount lines to specialty goods sourced from independent farms and artisan producers. The company has been attracting investment interest: for example, in 2022, a majority stake was acquired by investor Anders Holch Povlsen. Overall, Nemlig.com combines strong market coverage, a broad digital-first grocery offering, and an ambitious growth mindset in the Danish e-grocery sector.