Banque Saudi Fransi

Established by Royal Decree in June 1977, Banque Saudi Fransi (BSF) is one of Saudi Arabia's leading banks. Headquartered in Riyadh, it operates a substantial network including around 80–87 branches, over 560 ATMs, and more than 45,000 POS terminals across the kingdom. BSF employs approximately 3,000 staff and serves a vast customer base. BSF delivers comprehensive banking solutions across retail, corporate, investment, and treasury segments. The bank supports Islamic Shariah-compliant products, backed by its own Sharia board. It offers a range of services—including private banking, car leasing, personal financing (Murabaha, Ijarah, Tawarruq), insurance, and digital banking platforms like FransiPlus and FransiMobile. Its loyalty program, JANA, enhances client engagement through rewards. BSF is keen on evolving into the region’s most modern, digitally-forward bank. In 2024, it rebranded to “BSF” with a refreshed logo, website, and mobile app. The bank continues investing in digital transformation—like launching the JWANA rewards program and expanding its digital workspace and tools for enhanced customer experience.